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ReGeneration Cashmere

The ReGenerated Cashmere recycling project takes its next step in autumn/winter 2019. Once garments have been collected, the yarn will be reused to make special blankets. Through this sustainable fashion initiative, Falconeri aims to give these prized Superior Cashmere fibres a new life. The cashmere recycling campaign focuses on ethics and sustainability, and will be back in all Falconeri stores (both in Italy and abroad) from 1st September to 31st October. Falconeri Club loyalty members can become an integral part of the production chain by simply bringing old cashmere garments into stores for recycling. This will create a process for a circular economy, with the ultimate aim of increasing transparency and environmental awareness in the world of fashion. Used garments must bear their original composition labels, and they can be either 100% cashmere or mixed cashmere blends. To say thank you for recycling their garments, customers will be issued with $15–30 discount vouchers depending on the item they bring in. Vouchers will be sent to customers by text or email the day after they drop off their garments in-store, and all vouchers must be used by 30th November 2019. Multiple vouchers may be used in a single transaction. Clothing that is collected will then be used to manufacture gorgeous regenerated cashmere blankets, made mainly from recycled fibres by Millefili SpA. This renowned Europe-wide manufacturer specialises in producing luxurious recycled textiles, made exclusively in Italy, with a production chain that has been certified by the strictest international bodies and that places a heavy emphasis on quality, ethics and sustainability. The limited-edition blankets, which will come in dove grey and beige, will be available in stores from November. With its innate feeling of protection, the warm embrace of a blanket will be there for us in our most intimate and relaxed moments. That is why a blanket – a symbol of hospitality and inclusion – was the product of choice. This sustainable fashion initiative is the next step on the brand’s journey towards a circular economy. Other long-standing actions include limiting waste and recognising the value of used cashmere by reusing scrap fabric and cashmere off-cuts.

 

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