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Falconeri's Unique People campaign is a project based on the idea of customizing your cashmere and merino wool knitwear. The project gets its name from the Falconeri garments that can be made unique by personalizing them with initials and names, the perfect gift for any occasion and a special way of letting our loved ones know we care. As the name indicates, the Falconeri Unique People project features unique people who talked about their backgrounds, jobs and hobbies in interviews they gave wearing Falconeri sweaters customized with a word that sums up their uniqueness. These people share the same values as the brand, such as creativity, experimentation, passion, tradition and style. The passion these people convey makes their stories uniquely interesting. Their stories show the beauty and distinctiveness of a customized Falconeri sweater. Their individuality shows how much they embody the Falconeri brand to perfection. The people in question identify with the Falconeri brand and its values by wearing their customized cashmere sweaters, the brand’s iconic garment. Cashmere garments can be customized online through the Falconeri website and in selected stores. Initials, names and words of up to ten letters can be embroidered on four parts of a garment: across the chest, on the left breast, along the side and on the back of the collar. A customized sweater is the ideal garment for creating your own uniquely distinctive style that is both elegant and timeless.